Ferrari on social networks

Ferrari has became a leader even in social networks, and the latest numbers easily talk about this: just a few days ago, Ferrari Facebook's page has reached eight million fans.
No, you haven't got the wrong end of the stick: 8 MILLION.
So, to celebrate this event, the Prancing Horse released a video, where a 458 Italia writes "8.000.000" on the road....of course, using her (her, no doubts) precious tires an her V8!

Couldn't Ferrari be present even on Twitter? What a question....here we can find four dedicated pages, just one for "industry": @InsideFerrari (for the Scuderia), @FerrariMagazine (for its own magazine), @FerrariRaces (for Ferrari challenge) and, last but not least, @insideFDA (for the driver academy).
To get straight to the point: the brand awareness is grown up day by day even in the internet, thanks to a cooperating new medias communication strategy, that comprehends the complete exploitation of the new internet, from the already mentioned social networks, to the company's site: this one is designed to build a friendly relationship with every single fan, who has the possibility to register himself to take advantages out of a more direct communication, invitations to Ferrari's special events or the constant sending of special offers regarding the Ferrari Store.
I have forgot to talk about Google: the brand new social network Google+ is another territory of leadership for the italian brand, with something like 500.000 fans.
One last thing to confirm this social power: Ferrari takes its presence on Weibo, the most Important chinese social network, that provides visibility thanks to 300 million members.
And by the way, Ferrari has recently celebrated its first 20 years in China with the 458 Italia "20th Anniversary Special Edition".