Brands have been analyzed using Kapferer's prism.
ADS 1960-1973
1960/01: Fiat Abarth 850
1960/02: Fiat 1200 e 1500 cabriolet
1960/03: Lancia Flaminia
1960/04: Mercedes-Benz
1961/04: Alfa Romeo
1962/04: Mercedes-Benz
1962/07: Alfa Romeo 2600
1962/07: BMW 1500
1962/11: Renault R8
1962/11: Mercedes-Benz
1962/11: BMW 700 LS Luxus
1963/05: Citroën AMI 6
1964/07: Mercedes-Benz
1965/05: Volkswagen
1967/10: BMW 1600
1968/01: Fiat
1968/01: Citroën Dyane
1970/01: Citroen D LUSSO
1971/08: Volkswagen Maggiolino
1972/01: Fiat 127
1973/05: Fiat 132
ADS 1974-1979
1974/12: BMW 518
1975/11: BMW Serie 3
1975/11: Peugeot 604
1976/04: Volkswagen Polo
1976/09: Alfa Romeo Alfasud 5m
1977/01: Fiat 126
1978/05: Mercedes-Benz 200-280 E
1979/06: Fiat Ritmo
ADS 1980-1989