Carvertising has largely dealt with the importance of social media for automobile (Ferrari, Audi, Ford).
Now I'd like to take your attention to Ford social:
in a few words, the Ford social plug-in is a new feature that allows you to drop a stream of contents from the already mentioned Ford social into your own website or blog.
Of course, this plug-in is fully customizable: you can choose its size, font, color, and most important, you can choose what type of content sharing, from Ford's articles to the personal ideas and stories of the consumers.
Once you have selected your preferences, you just have to copy the html code and paste it on your own website or blog! Quick and easy!
What's behind this?
Very simple: the first communicator for a business, is its own client.
Ford gives everyone the possibility to share personal experiences and official Ford's news, because the word of a satisfied costumer is worth more than other types of communications.
A friend's positive experience with a product could be much more influent in a decision making process rather than a TV commercial, because everyone tends to believe more in a known person's opinion than in advertising.
It's clear, and Ford strongly believes in this theory.
In addition, this could be a good way to keep under control the customer satisfaction, letting every consumer feel closer to the brand.
How to use the Ford social plug-in?
Here are the instructions:
By the way, here are @Ford and @brianmcclary.
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